More choices in television thanks TNT!
The French TNT, the new numeric television has been launched last march 2005. This new technology targets two thirds of the French who just have access to six channels. Moreover, thanks TNT, the capacity and the quality of picture will be improved. For the first time since 1986, 14 free new channels will be created. And this free offer is going to be multiplied by tree.
An adapter of 80 euros will be enough to receive all the channels. Today, only 35% of the French population can have access to the TNT because some areas are not disserved.
But the increase of the offer can’t be considered as a threat to the 6 first channels. On the contrary, the increase of the offer should benefit to all the channels as a positive competition. However, not free channel like “cannal satellite” looks these new actors on television as dangerous competitors. There is no use anymore for consumers to buy something that they can find free.
There is a last danger to this new offer. The quantity must not affect the quality.

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