My opinion on "Axe Advertising"

This advertising is quite well done because it recalls the film "Matrix". The theme is really original and treated in a comic way. We can see a man and a woman who are fighting in an Asiatic decor. The woman seems to resist to the charm of this attracting man. But when he finally puts some deodorant she finally fall in love. The slogan is "the Axe effect"!The underlying message is that women can't resist to you when they smells this sensual perfume.

It is obvious that the target is young people. The actors and the theme make the custommers believed that he will be like Keanu Reeves in the Film and that nobody would resist to him. I think that this kind of advertising is quite a good choice because "Manga" and asiatic design are in fashion today.